E-E-A-T & Structured Data Google's SAFE System: What Its AI Spam Detector Means for You
Google's new SAFE system reportedly detects AI-generated spam more precisely. Here's what content teams should change now.
26 Sept 20263 min read
Articles
What we're learning while doing the work — search behaviour, structured data, AI answers, and the economics of running SEO as a business. Written by the people delivering the projects, not a content team.
All articles Google & Technical SEOGEO & AI OverviewsE-E-A-T & Structured DataLocal SEOLink Building & Digital PRProgrammatic SEOBusiness of SEO
E-E-A-T & Structured Data 
GEO & AI Overviews Google AI Overviews Now Carry Far More External Links
Google's AI Overviews jumped from near-zero external links to over 25% — here's what that shift means for your visibility strategy.
25 Sept 20263 min read
Google & Technical SEO Hit by Google's Spam Update? Don't Make Recovery Harder
What Google's August 2026 spam update actually targets, and the recovery steps that work versus the ones that waste your time.
24 Sept 20263 min read
Business of SEO How Much Does SEO Actually Cost? A Buyer's Breakdown
A practitioner's honest breakdown of SEO pricing models, typical monthly ranges, and what actually drives cost up or down.
24 Sept 20264 min read
GEO & AI Overviews Google Just Turned On Checkout Inside AI Mode — By Default
Google Merchant Center is auto-enabling native checkout in AI Mode and Gemini for Shopify stores. Here's what that does to your conversion data.
23 Sept 20263 min read
GEO & AI Overviews AI Shopping Runs on Your Product Feed, Not Your PDP
83% of ChatGPT's shopping results match Google Shopping's top 40 — pulled from feed data, not product pages. Here's what to fix first.
21 Sept 20263 min read
GEO & AI Overviews Answer Engine Optimization (AEO): A Practical Definition
What answer engine optimization actually means, how it differs from SEO and GEO, and what it takes to get cited by AI answer engines.
21 Sept 20264 min read
Local SEO Local SEO Strategy: The Non-Obvious Priorities
Most local SEO advice stops at Google Business Profile. Here's what actually moves rankings for multi-location B2B and service businesses.
14 Sept 20264 min read
GEO & AI Overviews Query Length Is Shifting Fast — And So Should Your Content
Google Ads data shows short keyword searches are collapsing while long, conversational queries drive conversions. Here's what that means for content planning.
14 Sept 20264 min read