What we're learning while doing the work — search behaviour, structured data, AI answers, and the economics of running SEO as a business. Written by the people delivering the projects, not a content team.
GEO & AI Overviews Generative Engine Optimization is already mainstream at enterprise level and still an early-adopter move for everyone else. Here's what the data says is worth doing now, and what to skip.
E-E-A-T & Structured Data Google narrowed FAQ rich results to pages where the FAQ is genuinely the primary content. What that means for landing pages, service pages, and the markup you should now remove.
E-E-A-T & Structured Data Why consistent entity markup is turning into the practical mechanism behind expertise and trust — and how to implement it without drowning in JSON-LD.
Business of SEO Retainers, one-off audits, link campaigns, and programmatic builds — what the market really charges, why the ranges are so wide, and how to tell padding from scope.
Programmatic SEO A walkthrough of the pipeline behind Site Factory: data model, templates, generation, and the quality gates that stop volume turning into thin content.