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Content Production

Your site stays alive without you lifting a finger.

A fixed monthly output of new pages and refreshed old ones — AI-assisted in production, edited by people who know your subject, published on a schedule you never have to chase.

$300–800/moA retainer sized to output, not an hourly agency rate.
Human-editedAI accelerates drafting. An editor decides what ships.
New + refreshedEvery month includes updating pages that are quietly going stale.

Why it matters

Almost every stalled blog looks the same: a burst of posts around launch, then nothing for eight months. Meanwhile the pages that used to rank quietly age — prices change, screenshots date, the “2023 guide” stops being credible — and competitors who publish steadily take the positions.

Content isn’t hard because writing is hard. It’s hard because it needs to happen every month, whether or not anyone internally has time. Outsourcing the cadence is usually cheaper than the traffic you lose while waiting for a quiet week.

Freshness is a ranking input

Outdated pages lose positions to newer ones covering the same query — refreshing existing content often beats writing more of it.

Consistency beats volume

Four solid pieces a month for a year outperforms forty published in one heroic quarter and then abandoned.

Coverage compounds

Every published page is another entry point, another internal link, and another chance to be cited by an AI answer.

[Why Choose Us]

Four reasons this doesn’t read like the content mill you tried last year.

[ 01 ]

AI-Assisted, Human-Edited

Models handle research scaffolding and first drafts. An editor rewrites, fact-checks, and decides whether it ships at all.

[ 02 ]

Proven Process, Not Guesswork

Brief, draft, edit, SEO check, publish — the same documented pipeline every month, so quality doesn’t depend on who’s free.

[ 03 ]

Full-Stack Team

Developers and designers in-house, so a piece can ship with a custom visual or a new template instead of a stock photo.

[ 04 ]

Written To A Keyword Map

Every piece targets a cluster chosen for commercial value — not topics picked because they were easy to write.

[What You’ll Get]

A publishing operation you don’t have to run — planned, produced, and shipped monthly.

[ 01 ]

Content Plan

A rolling three-month plan built on your keyword map, with each piece tied to a cluster and a commercial goal.

[ 02 ]

Briefs

Structure, target queries, entities to cover, and the angle — written before anyone starts drafting.

[ 03 ]

AI-Assisted Drafting

Models used where they’re genuinely good: research scaffolding, structure, and first drafts against a strict brief.

[ 04 ]

Human Editing

An editor rewrites for voice, checks every claim, and removes the tells that make AI text obvious.

[ 05 ]

Content Refresh

Each month includes updating decaying pages — stats, screenshots, dates, and sections that no longer hold up.

[ 06 ]

Publishing

Formatted, illustrated, internally linked, and published in your CMS. You approve; we ship.

[ 07 ]

On-Page SEO

Titles, meta, headings, schema, and internal links handled per piece — not left as a follow-up ticket.

[ 08 ]

Performance Review

Monthly note on what each piece is ranking for and which topics deserve more depth next month.

[Our Process]

One cycle, repeated every month — after the first, you barely have to think about it.

[ 01 ]

Voice & Plan

We learn how you write, agree the topics for the quarter, and lock the monthly schedule.

Month 1, once
[ 02 ]

Briefing

Each piece gets a brief: queries, structure, angle, and the internal links it must carry.

Week 1
[ 03 ]

Draft & Edit

AI-assisted drafting against the brief, then a full human edit for accuracy and voice.

Weeks 2–3
[ 04 ]

Approve & Publish

You review in one place, we publish — formatted, illustrated, and internally linked.

Week 4
[ 05 ]

Refresh & Report

Decaying pages updated and a short report on what moved, feeding next month’s plan.

Monthly

[Who Needs It]

Mostly one situation, in several disguises: the site hasn’t been updated in months and nobody internally has time.

Dormant Blogs

The last post is from last year. The traffic curve has been sliding ever since and nobody has had a free week.

SaaS

Product ships weekly, the content calendar doesn’t. Docs, comparisons, and use cases keep slipping.

E-Commerce

Category descriptions, buying guides, and seasonal pages that need writing far faster than one marketer can manage.

Professional Services

You have the expertise and no time to write it down — we interview, draft, and you approve.

Ageing Content Libraries

Hundreds of old posts quietly decaying. Refreshing them recovers more traffic than writing new ones.

Lean Marketing Teams

One generalist covering paid, social, email, and SEO — content is always the thing that gets dropped.

[Pricing]

A monthly retainer priced by output. Same pipeline on every tier — brief, AI-assisted draft, human edit, publish — only the volume changes.

Maintain

$300–400per month

Keeping the site from going quiet — the minimum that still moves the needle.

  • 2 new pieces per month
  • 1 existing page refreshed
  • Briefs written to your keyword map
  • Full human edit on every piece
  • On-page SEO and internal linking
  • Published in your CMS
Start publishing
Most chosen

Grow

$500–650per month

A real publishing cadence for sites actively competing for organic traffic.

  • 4 new pieces per month
  • 2 existing pages refreshed
  • Rolling three-month content plan
  • Custom visuals produced in-house
  • Monthly performance review
  • Priority on seasonal or launch topics
Start publishing

Scale

$700–800per month

Larger libraries, several content types, or more than one market.

  • 6–8 new pieces per month
  • 4 existing pages refreshed
  • Mixed formats: guides, comparisons, landing copy
  • Second language or market supported
  • Quarterly content-decay sweep
  • Dedicated editor on the account
Start publishing

Piece length and subject complexity set where you land inside a tier. Content Production is also included in the Full-Cycle SEO Growth and Turnkey retainers — you don’t need both.

Not sure what to publish first?

Send us the domain. We’ll come back with the topics worth writing and the existing pages worth refreshing — in priority order, before you commit to anything.

Get your site publishing again

One call to agree the voice and the plan. After that, content arrives every month without you chasing it.

[FAQ]

AI-assisted, human-edited. Models help with research and first drafts against a strict brief; an editor rewrites for voice, checks the facts, and decides whether it ships.

Google judges quality and usefulness, not the tool used to produce it. What gets penalised is unedited, unverified bulk output — which is exactly what the editing stage exists to prevent.

We build a voice guide in the first month from your existing material and a short interview. Early pieces get closer scrutiny until the tone is right.

We propose a rolling plan from your keyword map and commercial priorities. You can swap anything before briefing — and add urgent topics mid-month.

We build a working one as part of the first month, or use the full semantic core if you already have Full-Cycle SEO with us.

Yes, in your CMS — formatted, illustrated, internally linked, with on-page SEO handled. If you prefer to publish yourself, we hand over ready-to-paste drafts.

Updating stats, dates, screenshots, and prices; rewriting sections that no longer hold up; adding what competitors now cover. Often it recovers more traffic than a new piece.

Yes — custom graphics and diagrams produced in-house on the Grow and Scale tiers, so pieces don’t ship with stock photography.

Yes, with your input. For specialist topics we interview your expert first and route the draft back to them for approval before publication.

Monthly rolling — change tier or pause with 30 days’ notice. Everything published stays yours regardless.