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SEO Audit

Know exactly what’s broken before you spend a cent fixing it.

A manual, engineer-led audit of your site: crawl and indexation, content, and the UX problems that quietly cost you rankings — delivered as a prioritised list of fixes, not a 90-page export from a tool.

$750–2,500One-off project — scaled to the size of your site, not a monthly retainer.
2–3 weeksFrom access to a delivered, prioritised roadmap.
Yours to keepImplement it in-house, with your agency, or with us — no strings.

Why it matters

Most SEO budgets are spent before anyone establishes what’s actually wrong. Content gets commissioned for pages Google can’t crawl. Links are bought to sections that aren’t indexed. Six months later the reporting looks busy and the traffic hasn’t moved.

An audit is the cheapest work you will ever buy in search, because it decides where every subsequent pound goes. It’s also the honest way to evaluate an agency — including us — before committing to a retainer.

Diagnosis before treatment

Priorities based on evidence from your crawl and your analytics, not on a generic checklist of best practices.

A second opinion that’s worth having

If your current strategy is sound, we’ll tell you. If it isn’t, you’ll see precisely where and why.

No lock-in

The roadmap is written so any competent team can execute it — ours, yours, or your existing agency’s.

[Why Choose Us]

Four reasons clients bring us in for the diagnosis even when someone else does the treatment.

[ 01 ]

Manual, Not Machine-Generated

Tools produce the raw data; specialists interpret it. You get judgement about your site, not a PDF export with 400 “errors”.

[ 02 ]

Proven Process, Not Guesswork

A documented audit pipeline with the same quality gates on every project, so the depth doesn’t depend on who is assigned.

[ 03 ]

Full-Stack Team

Developers review the technical findings before delivery — every recommendation is one that can actually be implemented.

[ 04 ]

Prioritised By Impact

Findings ranked by expected effect against effort, so you know what to do first and what can safely wait.

[What You’ll Get]

One document, six areas, and a roadmap your team can start on the day it lands.

[ 01 ]

Crawl Errors

A full crawl of the site: broken links, redirect chains, orphan pages, canonical conflicts, and wasted crawl budget.

[ 02 ]

Indexation Review

What Google has actually indexed versus what should be — with the reasons pages are excluded and how to fix each class.

[ 03 ]

Content Audit

Page-by-page review of coverage, cannibalisation, and thin or duplicated content, mapped against the queries you should own.

[ 04 ]

UX & Performance

Core Web Vitals, mobile behaviour, and the interface problems that suppress engagement signals and conversions.

[ 05 ]

Structure & Internal Linking

How authority moves through the site, where it leaks, and which pages are buried too deep to rank.

[ 06 ]

Prioritised Fix List

Every finding ranked by impact and effort, with owner and estimated time — the deliverable you’ll actually work from.

[ 07 ]

Competitive Context

Where you sit against the sites currently winning your queries, and what specifically separates you from them.

[ 08 ]

Walkthrough Call

A live session with the specialist who ran the audit — so nothing important gets lost in a document.

[Our Process]

Two to three weeks from access to a roadmap you can act on.

[ 01 ]

Access & Scoping

Search Console, Analytics, and a read-only crawl. We agree the markets and page types in scope.

Days 1–2
[ 02 ]

Technical Crawl

Full crawl and log review: indexation, structure, speed, schema, and rendering.

Week 1
[ 03 ]

Content & UX Review

Manual review of key templates and pages against the queries they’re meant to win.

Week 2
[ 04 ]

Prioritisation

Findings ranked by impact versus effort, with estimates and owners attached.

Week 2–3
[ 05 ]

Delivery & Walkthrough

The document, the roadmap, and a live call to work through it with your team.

Week 3

[Who Needs It]

An audit fits anyone who owns a site and needs an evidence-based answer before committing budget.

Evaluating Us First

The low-risk way to see how we think before signing anything longer term. Many retainers start here.

Second Opinion

You have an agency or an in-house lead and want an independent read on whether the current strategy holds up.

Traffic Has Stalled

Rankings plateaued or dropped after an update and nobody can say precisely why.

Before A Redesign

Find out what currently earns your traffic before a rebuild quietly throws it away.

After A Migration

Post-launch verification that redirects, indexation, and structure survived the move intact.

Pre-Investment Diligence

Buying or funding a site and need an honest technical read on the organic asset you’re paying for.

[Pricing]

A one-off project fee, not a retainer. The scope is identical on every size — the price follows how much site there is to audit.

Small Site

$750–1,000one-off

Up to ~50 pages. Single market, one language, standard CMS.

  • Full technical crawl and indexation review
  • Content audit across all key pages
  • UX and Core Web Vitals review
  • Prioritised fix list with estimates
  • Walkthrough call
Request an audit
Most chosen

Growing Site

$1,200–1,800one-off

Up to ~500 pages. Larger catalogues, blogs, or multi-template sites.

  • Everything in Small Site
  • Template-level analysis across page types
  • Internal linking and site structure review
  • Cannibalisation and content-gap mapping
  • Competitive context for core queries
Request an audit

Large / Multilingual

$2,000–2,500one-off

500+ pages, several markets, or complex custom platforms.

  • Everything in Growing Site
  • Hreflang and multi-market indexation review
  • Log-file analysis and crawl-budget work
  • Migration or replatform risk review
  • Roadmap split into quarterly phases
Request an audit

The audit fee is credited against your first month if you continue with Full-Cycle SEO within 30 days of delivery.

Not sure which size you are?

Send the domain over. We’ll tell you which tier your site falls into and what the audit will realistically surface — before you commit to anything.

[FAQ]

Two to three weeks from the moment we have access, depending on site size. Rushed audits miss the things that matter.

Read-only access to Search Console and Analytics, and permission to crawl the site. CMS access is helpful but not required.

No. Tools produce the raw data; the audit is the interpretation — what matters on your site, in what order, and why.

A written audit covering crawl, indexation, content, UX, and structure, a prioritised fix list with effort estimates, and a walkthrough call with the specialist who ran it.

Yes — that’s how it’s written. Each finding has enough detail for a competent developer or content team to act without us.

No. The audit is a standalone project. If you do continue with Full-Cycle SEO within 30 days, the fee is credited against your first month.

Yes. If the strategy is sound we say so, and the audit becomes a short list of refinements rather than a rebuild.

Page count, number of templates, markets, and platform complexity. We confirm the exact figure before starting — it doesn’t move afterwards.

WordPress, Shopify, Webflow, Tilda, headless setups, and custom builds. The stack changes the findings, not our ability to review it.

Annually for most sites, or after a migration, redesign, or a core update that visibly changed your traffic.

Find out what’s actually broken

Two to three weeks from access to a prioritised roadmap — yours to keep, whoever implements it.