Latest GEO & AI Overviews
Your Website's New Job: Getting Cited, Not Just Clicked
AI search engines extract and cite answers instead of sending clicks — here's how to structure your site so AI systems trust and quote it.
10 Oct 20264 min read
Articles
What we're learning while doing the work — search behaviour, structured data, AI answers, and the economics of running SEO as a business. Written by the people delivering the projects, not a content team.
All articles Google & Technical SEOGEO & AI OverviewsE-E-A-T & Structured DataLocal SEOLink Building & Digital PRProgrammatic SEOBusiness of SEO
Google & Technical SEO How Long Google Actually Takes to Crawl, Index, and Rank You
Google's own timelines for crawling, indexing, and serving — and what they mean for launch plans, content refreshes, and core update recovery.
06 Oct 20264 min read
Link Building & Digital PR Digital PR vs Traditional Link Building: What's Actually Different
A practitioner's breakdown of how digital PR differs from traditional link building, and which one actually fits your B2B site right now.
05 Oct 20264 min read
E-E-A-T & Structured Data Google Now Explicitly Warns Against Fake Author Profiles
Google updated its helpful content guidance to explicitly flag fake author bios—here's what that means for E-E-A-T and your content team.
04 Oct 20263 min read
E-E-A-T & Structured Data Structured Data Mistakes Quietly Killing Your AI Visibility
Common schema.org errors that hurt visibility in AI Overviews and search results, and how to fix them before they cost you rankings.
03 Oct 20264 min read
E-E-A-T & Structured Data Google Says Fact-Check Your AI Content — "Critical," Not Optional
Google's updated guidance calls manual fact-checking of AI-generated content "critical." Here's what that means for your publishing process.
02 Oct 20263 min read
Programmatic SEO Google's September 2026 Spam Update: What Got Hit
Google's September 2026 spam update rolled out fast and hard, targeting AI and programmatic content with no human editing behind it.
29 Sept 20263 min read
Programmatic SEO Google Confirmed It: Mass Page Generation Tanks Trust Sitewide
Google's John Mueller confirmed mass-generated thin pages cause sitewide trust loss that takes months to recover — here's what that means for programmatic SEO.
28 Sept 20263 min read
Google & Technical SEO The SEO Audit Checklist We Actually Use
A practitioner's real SEO audit checklist: what we check, in what order, and why most audit templates miss what actually moves rankings.
28 Sept 20263 min read