What we're learning while doing the work — search behaviour, structured data, AI answers, and the economics of running SEO as a business. Written by the people delivering the projects, not a content team.
Most local SEO advice is a 40-item checklist. Here's the short list of things that actually correlate with map pack rankings, and what's mostly noise.
GEO & AI Overviews AI Overviews now appear on 43-48% of searches, and Google is testing AI-written Shopping descriptions—here's what that means for your content strategy.
Google & Technical SEO John Mueller confirmed Google can override robots.txt under certain conditions — here's why that happens and how to make sure it doesn't wreck your crawl budget.
E-E-A-T & Structured Data Why AI systems reward verifiable authority over keyword optimization, and how B2B sites can build a genuine source-of-truth content structure.
GEO & AI Overviews Clients are asking if their brand appears in ChatGPT and AI Overviews — here's what to measure and how to prepare content for AI citation.
GEO & AI Overviews In home improvement and DIY e-commerce, AI answers, shopping feeds and local packs are pushing organic links out of the top 5 — here's how to adapt.
Business of SEO A practitioner's breakdown of why tiered SEO pricing packages misprice risk, effort, and outcomes — and what actually determines fair cost.
GEO & AI Overviews GEO isn't a new algorithm to game — it's a shift in how content earns citations from AI answers. Here's what actually changes and what doesn't.
GEO & AI Overviews Search Engine Land found AI systems can't verify most business info — here's how to make your site machine-readable and trustworthy.