GEO & AI Overviews Google's New AI Overviews Guide: What It Actually Changes
Google published official guidance on optimizing content for AI Overviews and AI Mode — here's what it means for your content strategy.
24 Aug 20264 min read
Articles
What we're learning while doing the work — search behaviour, structured data, AI answers, and the economics of running SEO as a business. Written by the people delivering the projects, not a content team.
All articles Google & Technical SEOGEO & AI OverviewsE-E-A-T & Structured DataLocal SEOLink Building & Digital PRProgrammatic SEOBusiness of SEO
GEO & AI Overviews 
Google & Technical SEO How Often Should You Actually Run an SEO Audit?
There's no universal audit calendar. Here's how to set the right cadence based on site size, industry volatility, and what kind of audit you actually need.
24 Aug 20264 min read
E-E-A-T & Structured Data AI Slop Detection Is Here — Your Content Strategy Needs to Change
Platforms now detect AI-generated slop with 90%+ accuracy and demonetize it. Here's what that means for content teams still chasing volume.
22 Aug 20264 min read
Local SEO AI Assistants Are Picking Local Businesses Before Users See Your Site
AI assistants now shortlist local businesses directly, bypassing your website—here's how to make sure yours gets picked.
20 Aug 20263 min read
E-E-A-T & Structured Data AI Speeds Up SEO Content — But Human Editing Still Wins
Pure AI-written content loses visibility within 9 months. Content that starts with real human experience ranks 8x better. Here's why, and what to do about it.
20 Aug 20264 min read
Link Building & Digital PR White-Hat Link Building: What It Actually Looks Like in 2026
A practitioner's breakdown of what legitimate link building involves in 2026 — the process, the tactics that still work, and what to skip.
20 Aug 20264 min read
GEO & AI Overviews Why Reddit, Quora and YouTube Outrank Your Reviews in ChatGPT
ChatGPT cites UGC platforms like Reddit and Quora over 4x more than publisher content — here's what that means for SaaS authority strategy.
14 Aug 20263 min read
Local SEO Local SEO for Small Business: What Actually Moves the Needle
Most local SEO advice is a 40-item checklist. Here's the short list of things that actually correlate with map pack rankings, and what's mostly noise.
03 Aug 20263 min read
GEO & AI Overviews AI Overviews Now Cover Half of Google Searches. Now What?
AI Overviews now appear on 43-48% of searches, and Google is testing AI-written Shopping descriptions—here's what that means for your content strategy.
01 Aug 20263 min read