What we're learning while doing the work — search behaviour, structured data, AI answers, and the economics of running SEO as a business. Written by the people delivering the projects, not a content team.
Google & Technical SEO John Mueller confirmed Google can override robots.txt under certain conditions — here's why that happens and how to make sure it doesn't wreck your crawl budget.
E-E-A-T & Structured Data Why AI systems reward verifiable authority over keyword optimization, and how B2B sites can build a genuine source-of-truth content structure.
GEO & AI Overviews Clients are asking if their brand appears in ChatGPT and AI Overviews — here's what to measure and how to prepare content for AI citation.
GEO & AI Overviews In home improvement and DIY e-commerce, AI answers, shopping feeds and local packs are pushing organic links out of the top 5 — here's how to adapt.
Business of SEO A practitioner's breakdown of why tiered SEO pricing packages misprice risk, effort, and outcomes — and what actually determines fair cost.
GEO & AI Overviews GEO isn't a new algorithm to game — it's a shift in how content earns citations from AI answers. Here's what actually changes and what doesn't.
GEO & AI Overviews Search Engine Land found AI systems can't verify most business info — here's how to make your site machine-readable and trustworthy.
GEO & AI Overviews Generative Engine Optimization is already mainstream at enterprise level and still an early-adopter move for everyone else. Here's what the data says is worth doing now, and what to skip.
E-E-A-T & Structured Data Google narrowed FAQ rich results to pages where the FAQ is genuinely the primary content. What that means for landing pages, service pages, and the markup you should now remove.