What we're learning while doing the work — search behaviour, structured data, AI answers, and the economics of running SEO as a business. Written by the people delivering the projects, not a content team.
E-E-A-T & Structured Data Why consistent entity markup is turning into the practical mechanism behind expertise and trust — and how to implement it without drowning in JSON-LD.
Business of SEO Retainers, one-off audits, link campaigns, and programmatic builds — what the market really charges, why the ranges are so wide, and how to tell padding from scope.
Programmatic SEO A walkthrough of the pipeline behind Site Factory: data model, templates, generation, and the quality gates that stop volume turning into thin content.